News + Ideas + Why

Enjoy  McNealy Studios content by writers from across the globe.  Guess writers are welcomed!  Our goal is to spark creativity in every clients business.

West Palm Beach – Web Design & Development

Web Design can be quite confusing at times. Client feedback suggests often times business owners don’t understand the pricing model for web developers and designers. Web Designers and Web Developer pricing can be quite different when you understand each title function. Web Designers deal with how the front end of your website will look. Web Developers solely deal with the back end of your website. Some individuals may possess both skills and can be really great at both. As for a standard pricing model to get the work completed you must follow the hourly method. Let’s assume it takes a designer 40hrs (a typical work week) to complete your website and the hourly rate of charge is $75. Multiply the hourly rate by the full hours of labor (40) then you get a sense of how much things cost. In this small test case your website will cost at least $3,000 to complete your branded website design.

The reality is web design and web development are time consuming. In todays world there are alternatives in regard to DIY (DO IT YOURSELF – WEB PLATFORMS). You will pay a subscription price lets say $14.99 or $50.00 per month for services. These are great options however if your running a successful business that requires all your time for other functions of the business, then how can one produce effective results when it comes to web design or web development. Keeping up with the competition, marketing, sales, back end, plug-ins, updates, security, etc. can be time consuming even after your website is published. Does your overall brand permeate across your company print and digital collateral? Is your website customer friendly and if so how do you measure user data? What about your overall local SEO plan? What about setting up the proper meta data in your header tag? What about indexing your website to Google or Bing? These are a few important aspects of web design and web development that are important to help with your website success.

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Brand Development

Brand Development is not only a deep dive into a company’s digital assets; however, it is the analysis of your entire company. It begins with researching your competition and then comparing that research against your company.

How do you know if your existing brand is doing well? How do you know when a rebrand is necessary? How do you know if you have a competitive edge? How are customers responding to your website, logo, customer service, staff, etc.

Brand Development not only enhances your outward image it measures your brand against your competitors. Large and small companies rebrand their businesses to compete in the marketplace. You can either hire a consulting firm or procure an in-house solution.

At McNealy Studios, Co. we not only build creative stuff, but we mainly help with our client’s business.
Our staff has experience in the restaurant, health, and other industries. Companies are constantly faced with the challenge to find and keep customers. Answering the why as well as understanding how your brand is seen in the marketplace matters. Our “Brand Development” series starts March 5, 2022, on your You Tube Channel – McNealy Studios TV. Stop by and subscribe and like our videos and live sessions for comment.

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Your Brand Going Beyond Product or Service

Your current service or product has a time limit in which growth will peak. The question is how do you evolve past this phenomenon. Competition, new technologies hedge against any product or service no one is exempt. Microsoft, Apple, Coke continue to evolve therefore your business must beyond the scope of its product or service. Branding your business encompasses all things, however it must be designed to make sense of it all. Example: You might own a restaurant and are involved with volunteer work with non-profits, which you can extend your brand. Extending your brand requires creative thought and execution that goes beyond your current product or service.

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Brand Development Series (Part I)

March 26th launch of our “Brand Development Series” Part I on our McNealy Studios TV You Tube Channel. Please provide your feedback and comments. Series will touch on topics like Logo Design, Brand Strategy, Segmenting, and Brand Position within your market.

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Pinterest Collaboration? Why it can be helpful in the design process.

Pinterest is not just a tool you search for content, however it can be used in the collaboration process to develop styles. We can determine what style your brand can be by searching and sharing ideas. It’s an easy way to share ideas with our design team and yours. Curating content like images, scenery, colors, backgrounds, and more takes time and hard work.

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Benefits of using a “Mood Board”

Here are three more reasons to invest in a brand mood board:

Collaboration becomes easier – A mood board allows for the brand’s design principles to be clearly laid out, making it easy for anyone on the team to build materials consistent with the overall brand.

Time is saved – A mood board helps to build a library of approved images, patterns and fonts, saving time on managing opinions and approvals down the line. Instead of spending time deliberating over the type of look of a certain print ad should have, the mood board helps guide the process, getting your message to market faster.

A strong visual framework is built – When your brand’s look and feel is clearly communicated across your team, it makes any decision that affects your brand’s image a no brainer. You can rely on the mood board for inspiration and guidance.
The development of a mood board is an integral part of the brand-building process. Do the work upfront and save on time, money and frustration on future marketing projects.

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