212Bike Brand Design – Logo Design (Industry:Retail – Bike Shop) Minimalist Design (designed with Illustrator) Vector – Ready for printing – print version is a cut-out to reflect garment colors).
We decided on a simple approach with red and yellow as the logo main color. Next we added grey, black, and white to the overall color scheme to help bring the entire 212Bikes color palate together. We started with the logo first then moved to the client website build which encompasses the entire color palate. Our copy write team is currently working on word play for 212Bikes: (212Bikes – Go forward [sample]).